Kent's Whole Foods — Case Study

01 — The briefA neighborhood grocer with big-chain polish.

Kent's needed an identity that could stretch from a produce bag to a delivery fleet without losing its fresh, local voice.

The system leads with a leaf-forward mark, a produce-inspired green palette, and modern grocery typography — friendly on the shelf, credible on the street.

Brand identity — mark, palette & type built around clean, natural tones.

Kent's packaging mockups — bags and pantry staples — Packaging — pantry staples, fresh produce, and own-brand goods.

02 — The systemFrom shelf to street.

The same kit runs across packaging, social templates, in-store campaign posters, a mobile shopping experience, and full vehicle wraps — every touchpoint recognizably Kent's at a glance.

Kent's mobile app UI — browsing, ordering, delivery tracking — Mobile app — clean, friendly shopping with delivery tracking.

Kent's social media post templates — Social system — seasonal picks, local favorites, everyday freshness.

Kent's campaign visual — Fresh starts here — Campaign — “Fresh Starts Here” key visual.

Fleet — the brand extended to the delivery van.

Next project

Myrtle Consulting

→